SEO audit dashboardScan
Technical SEO
Indexing
Content
Backlinks
Speed
Authority
SEO Audit
SEO Audit
Find out what is holding back your website's visibility in Google search. An SEO audit helps identify technical, content, structure, indexing, backlink and authority issues that may limit organic traffic, enquiries or sales.
Checklist
Crawl
Index
Metadata
Links
Schema
Who needs an SEO audit?
Who needs an SEO audit?
Low organic traffic
Dropping rankings
Indexing issues
Technical problems
Weak service or category pages
Weak domain authority
Unclear SEO priorities
Competitors growing faster
What type of SEO audit does your business need?
What type of SEO audit does your business need?
Technical SEO audit
Checks
- indexing
- crawlability
- sitemap.xml
- robots.txt
- canonical tags
- redirects
- 404 errors
- page speed
- Core Web Vitals
- mobile UX
- schema markup
- JavaScript rendering issues
Best for
Websites with technical issues, poor indexing, recent migrations, slow loading times or a large number of pages.
On-page SEO audit
Checks
- meta title
- meta description
- H1 / H2 structure
- content quality
- keyword alignment
- internal links
- URL structure
- duplicate content
- page relevance to search intent
Best for
Service websites, landing pages, blog content and pages that do not generate enough organic traffic or enquiries.
E-commerce / category SEO audit
Checks
- category structure
- product page SEO
- filter indexing
- faceted navigation
- duplicate URLs
- category copy
- product descriptions
- breadcrumbs
- internal links between categories
- Shopify / WooCommerce / PrestaShop technical details
Best for
Online stores with many categories, products, filters and a goal to improve organic visibility for commercial keywords.
Off-page SEO / authority audit
Checks
- backlink profile
- referring domain quality
- anchor texts
- spammy backlinks
- competitor link profiles
- brand mentions
- authority signals
- link risks
Best for
Businesses in competitive niches where technical and on-page SEO alone is not enough, or websites whose competitors have stronger authority.
Domain / visibility audit
Checks
- domain history
- organic visibility
- ranking changes
- quality of indexed pages
- keyword cannibalisation
- main traffic pages
- competitor comparison
- Google Search Console signals
Best for
Websites that want to understand overall SEO health, market position and the biggest growth opportunities.
Local SEO audit
Checks
- Google Business Profile
- local keywords
- location pages
- NAP consistency
- reviews
- local links and directories
- Google Maps visibility
Best for
Local service businesses that want to be found in a specific city or region.
The audit can be full or focused on a specific area. A smaller website may only need technical and on-page review. An online store usually needs category, product, filter and indexing analysis. In competitive markets, off-page and authority signals should also be reviewed.
What is included in an SEO audit?
What is included in an SEO audit?
Technical SEO audit
On-page SEO analysis
Indexing review
Sitemap and robots.txt check
Canonical tag analysis
Redirect and 404 error review
Meta title and meta description analysis
H1 / H2 structure review
Content quality and duplication check
Internal linking analysis
Category and product SEO analysis
Backlink and domain authority analysis
Website speed and mobile UX review
Structured data / schema markup review
Competitor and keyword opportunity review
What issues can an SEO audit uncover?
What issues can an SEO audit uncover?
Pages not indexed by Google
Duplicate content
Incorrect canonical tags
404 errors
Poor redirects
Weak or too long meta titles
Missing or multiple H1 tags
Weak internal linking
Slow page speed
Mobile usability issues
Incorrect sitemap
Too many unnecessary URLs
Weak backlink profile
Poor anchor text distribution
Keyword cannibalisation
SEO audit for online stores
SEO audit for online stores
SEO audits are especially important for online stores because technical issues, filters, category structure, duplicate URLs and product page problems can quickly affect a large number of pages.
Category structure
Product page SEO
Filter indexing
Duplicate URLs
Internal links between categories
Shopify / WooCommerce / PrestaShop technical details
Read more about this direction on our e-commerce SEO page.
SEO audit process
SEO audit process
1
Understand website goals
2
Choose the audit type and depth
3
Review technical health
4
Check indexing, content and structure
5
Review authority, backlink and competition signals when relevant
6
Provide priorities and an action plan
What do you get after an SEO audit?
What do you get after an SEO audit?
A clear list of issues
Technical priority fixes
Content and page recommendations
Indexing insights
Category or product recommendations for online stores
Backlink / authority insights when relevant
Quick-win opportunities
Long-term SEO direction
A clear action plan
SEO audit + implementation
SEO audit + implementation
An SEO audit is the starting point. After the audit, we can help implement the most important fixes: page structure, metadata, internal links, content, technical SEO elements, category logic, indexing issues and long-term SEO growth.
You can also explore our SEO services, GEO services and website design pages.
SEO audit vs SEO services
SEO audit vs SEO services
An SEO audit is a diagnosis with priorities, while SEO services are ongoing implementation and growth. If you are not sure what to fix first, starting with an audit is usually the best step.
SEO Audit
- One-off or initial analysis
- Finds issues and opportunities
- Shows priorities
- Helps understand where to start
SEO Services
- Ongoing SEO work
- Issue fixing and optimisation
- Content, technical SEO and authority improvement
- Long-term visibility growth
Who this audit is especially useful for
Who this audit is especially useful for
Service businesses
Online stores
New websites
Websites after migration
Websites with traffic drops
Businesses needing a clear SEO plan
Businesses in competitive markets
Local service companies
FAQ
SEO Audit FAQ
An SEO audit is a website analysis that reviews technical health, indexing, content, structure, internal links, Google visibility and, when relevant, backlink and domain authority signals.
An SEO audit is useful when you want to understand why your website does not get enough organic traffic, why rankings are dropping, why pages are not indexed or where SEO work should start.
No. The audit scope depends on the website type, business goals and current issues. A smaller service website may need technical and on-page review, while an online store often requires category, product, filter and indexing analysis.
An SEO audit may include technical SEO, on-page SEO, indexing review, sitemap and robots.txt analysis, metadata, heading structure, content quality, internal links, category analysis, backlink profile and competitor review.
Yes. SEO audits are especially important for online stores because categories, products, filters, duplicate URLs and technical issues can affect a large number of pages.
Yes, when relevant to the business situation. In competitive niches, backlink profile, anchor texts, spammy links, brand mentions and domain authority signals can be very important.
It depends on website size and audit scope. A smaller website may only need a simpler review, while an online store or larger project may require deeper technical, category and authority analysis.
Yes. After the audit, we can help implement the most important fixes: technical SEO, page structure, metadata, content, internal links, categories and indexing issues.
The audit itself is a diagnosis and action plan. Rankings improve when the most important audit recommendations are implemented and SEO work is continued consistently.
Yes. You can order an SEO audit as a separate service if you want a clear website analysis and priorities for the next steps.
Want to know what is holding back your SEO growth?
Send us your website address - we will review technical health, page structure, indexing signals, content, backlinks and show what should be fixed first.
